Abner's Fishing Supplies

Abner’s Fishing Supplies needed a brand and online store that reflected the outdoors and made it easy for customers to find what they needed. They had no established identity, and their site lacked both a polished look and engaging features to set them apart. The goals were to create a new logo, establish a cohesive brand style, build a Shopify storefront, and add interactive tools for their customers.

I designed the logo and visual identity system, then built the Shopify store with clear navigation and structured collections for a smoother shopping experience. To bring extra value, I embedded a “Find-a-Fishing Spot” feature directly on the site, giving visitors a reason to return and engage with the brand beyond checkout.