Bulldawg MFG
A modern identity and conversion-focused website for a business that makes aftermarket vehicle parts, refreshing the brand, and simplifying the ordering process while improving organic visibility.
About This Project
Bulldawg MFG needed a brand and website that matched the quality of their work. The legacy identity felt dated, messaging was unclear, and the site buried CTAs behind too many clicks. The goals were to refresh the brand, design a new logo, establish clear brand guidelines, and rebuild the site for traffic growth and easier ordering.
I rebuilt the front-end with a component system, improved page structure for SEO, and integrated HubSpot tracking for lead capture. Visuals were aligned to the new identity and tuned for performance and accessibility.
The result is a fast, flexible site with a clearer story.
Key Highlights
- Modernized logo and visual system with documented brand guidelines
- Responsive, component-based site
- Technical SEO improvements (semantics, headings, metadata, performance)
- HubSpot tracking + Non-HubSpot form capture for RFQs and contact
Project Gallery
Case Study
Research & Discovery
Bulldawg's web presence was overall dated.The objective was simple: modernize the identity and rebuild the site so it actively supports sales—faster to understand, faster to request a quote.
Research Methods:
- Analytics & Search Console baseline
- Competitor + keyword landscape review
- Content / IA audit of legacy site
Strategy & Planning
We organized the path and layout of pages to prioritize capabilities in the navigation, standardized page modules, and reduced clicks. Established a scalable component library to add pages quickly.
Strategic Decisions:
- Clear top-level nav for Capabilities / Industries
- SEO-friendly structure and metadata standards
Design & Development
Implemented the refreshed identity across a lightweight, accessible front-end. Added micro-interactions to guide attention, optimized assets, and integrated HubSpot tracking + form capture.
Design Process:
- Wireframes → high-fidelity prototypes → build
- Semantic HTML, modern CSS, small JS
- Performance & accessibility passes
Results & Impact
Early performance indicators show strong momentum from the brand and site refresh.
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